The Literature Prize sponsor announced

Andrew Kidd and Toby Hartwell at The Folio Prize launch event

The Folio Society is to be the sponsor for The Literature Prize, now to be known as The Folio Prize. The news was announced by Prize co-founder and literary agent Andrew Kidd at the British Library on Wednesday 13th March 2013, at an event attended by authors and other guests from across the publishing and media industries. The first prize will be awarded in March 2014.